For years, A&E Network has slowly transformed from a cable channel dedicated to highbrow arts and entertainment into a channel dedicated to, as their official tagline puts it, "Real Life. Drama."
With Duck Dynasty, the transformation is complete.
The reality show, which follows the Robertsons, a family of backwoods Louisiana duck hunters who have made a fortune selling handmade duck calls, has become a bona fide hit, dominating Wednesday night in key demographics.
This week's Season Two finale drew 6.5 million viewers, becoming the most-watched episode in network history. Over the season, viewers increased by 139 percent, pushing Duck Dynasty into the top spot for Wednesday night cable shows (both among total viewers and key demographics).
The Duck Dynasty season finale was Wednesday's top show (on cable and broadcast TV) among adults 18-49. It also garnered the most activity across major social media platforms (as judged by Trendrr.TV, Blufin Labs and Social Guide) of any cable program that night.
If you missed Duck Dynasty's Christmas themed finale, A&E is replaying the one-hour holiday episode Saturday, December 8 at 9PM Eastern. Season Three will premier with new episodes in early 2013.
Learn more about Duck Dynasty.
Photo © A&E.