Jan 18 2008
Firing Your Idol
Awaiting the return of the two celebrities that survived another Boardroom, Piers Morgan ('America's Got Talent judge) teased Jennie Finch (Olympic gold medalist in softball) about naming Nadia when Trump asked her who she’d fire. Jennie was perturbed by this, stating that Nadia was her idol when she was growing up and she certainly hoped that it wasn't Nadia that was fired. Too bad for Jennie that Nadia was indeed fired, but Jennie shouldn't feel so bad. Nadia's elimination really had very little to do with Jennie's 'recommendation' to Trump.
The Sun Will Come Out Tomorrow!
Nely Galan (Telemundo executive) took the Boardroom particularly hard, and was literally in tears afterwards. She said the experience was 'brutal [and] traumatizing.' Trying to regroup, the women vowed to win, and Omarosa assured them all that they could win, 'tomorrow.'
Mad Money!
Subbing for Donald Jr. this week was the host of CNBC's 'Mad Money,' Jim Cramer.
Photo Op
This week's corporate plug belonged to Kodak, who is looking for an hour long promotion of their new, 'All-in-One' printer.
Switch Hitter
The women were down 2 'players' so Trump asked Gene Simmons (KISS member), current PM of Hydra, if he was willing to switch to Empresario and become their PM for the next task. Gene agreed. Tito Ortiz (UFC champion) was selected PM for Hydra.
Money for the Kids
Before revealing what their next challenge would be, Trump presented Gene Simmons a check for $20,000 (for being the winning PM on the last challenge) to give to his favorite charity - the Elizabeth Glazer Pediatric AIDS Foundation.
A Whole New Experience
The teams were tasked with creating a 'mobile printing experience' to showcase Kodak's new 'All-in-One' printer with its 'revolutionary new ink system.' The teams would be judged on creativity, originality and profit (basically how many printing systems they could sell). Each team would be given an Airstream trailer to transform into a mobile Kodak store and one day in which to market the printers on the streets of NYC.
Man of Many Descriptives
Let the record show that Gene Simmons does not lack self-confidence. In fact, he has so much self-confidence that he had a multitude of ways to describe himself. He declared himself a 'benevolent dictator' to his new teammates (which didn't go over well with Omarosa). Then he deemed himself 'Mr. Outside the Box' when describing his role in the Kodak task. But our personal favorite is a toss-up between him calling himself a 'powerful and attractive man' and telling Trump that he's the 'cream of the crop.'
It's the Ink, Stupid!
Both teams met with Kodak executives, but only Hydra decided to go in as a unified team. Empresario, led by the hates-to-waste-time-with-company-executives Gene Simmons, sent in Nely Galan and model, Carol Alt. Nely spent much of the time asking irrelevant questions that seemed to annoy and frustrate the Kodak executives, thereby causing her (and Carol) to miss the crux of their message. Hydra, however, managed to get the message clearly - namely that Kodak wanted to push their new ink system, which would allow users to save almost 50% on their printing costs.
Who Let Him Into the Red Bull Stash?
At the brainstorming session for Hydra, Stephen Baldwin was seriously hyped. Piers Morgan said he had about a dozen Red Bulls and described him as a 'rhino with a spear in his back' and Stephen was definitely thundering around the room, spitting out mostly incoherent declarations.
The Right Attitude
Oddly, Omarosa displayed some very shrewd insight during this task. While some of the women complained about how Gene Simmons was making them do all the work, Omarosa stated simply that she '[didn't] care, as long as we win.' That's exactly the right attitude to have on this show 'cause when you win, nothing else matters.
'Coffee Chernobyl Incident'
Hydra once again decided to capitalize on Lennox Lewis's fame by using him (and Tito Ortiz) to promote the new printers under the marketing plan of 'knocking out' the competition. While taking pictures of Lennox and Tito (posing with boxing gloves next to the printer), a still hyped Stephen Baldwin managed to send the work table crashing, which then sent coffee sloshing all over one of their laptops. Unfortunately it was the laptop that contained their artwork, and all that work was lost. The men were left with no choice to but to create banners at the local printing shop as 'Plan B.' Piers noted that Stephen managed to 'pluck total disaster out of the mouth of obvious victory' and Stephen later referenced the ordeal as the 'coffee Chernobyl incident.'
Doing God's Work
Gene Simmons decided to go with 'It's a Kodak World. Welcome.' as Empresario's marketing strategy. They managed to 'spiff up' their metallic Airstream quite nicely, and Gene decided to have the beautiful women on his team out in front to sell things, stating that God gave them all this beauty and wanted them to use it. So by ‘helping’ the women utilized their beauty, he was 'doing God's work.'
