Reality Show Concept:
On The Secret Millionaire, wealthy participants leave their privileged lifestyles behind to go undercover in America's poorest neighborhoods. Each millionaire must keep their wealth a secret as they live on minimum wage and work alongside less fortunate men and women. At the end of the experience, each millionaire will reveal their true identity and give at least $100,000 of their own money to a deserving community member that they befriended along the way.
Schedule:
The Secret Millionaire airs Wednesdays and Thursdays on Fox during the month of December, 2008. The regular time period of the series is 9:00 pm to 10:00 pm.
Participants:
The millionaires featured in the show's first season are:
- Internet entrepreneur Gurbaksh Chahal
- Raising Cane's restaurant founder Todd Graves and his wife Gwen.
- Technology and real estate entrepreneur Gregory R. Haerr.
- DUB Magazine cofounder Myles Kovacs and his wife Cynthia.
- Lawyer and real estate entrepreneur Gregory Ruzicka and his son Cole.
- Baltimore socialite Molly Shattuck.
Locations:
- Buras, LA
- Imperial Beach, CA
- Las Vegas, NV
- Los Angeles (Watts), CA
- San Francisco (The Tenderloin), CA
- Shenandoah, PA
Producers:
The Secret Millionaire is produced by RDF USA. The show's executive producers are Greg Goldman, Bruce Toms, Jean-Michel Michenaud, and Chris Cowan.
