NEW YORK -- December 23, 2004 -– Nine brilliant book worms with college degrees and nine versatile entrepreneurs armed with only a high school diploma will enter the boardroom on January 20 kicking off the third season of NBC's "The Apprentice" (8pm-10pm ET) Who will succeed and who will fail? Gone is the battle of the sexes, front and center is "book smarts" against "street smarts," theory vs. practicality.
"For the third season of 'The Apprentice,' Mark Burnett (Creator & Executive Producer) and I have decided to take the series into a new realm," said Donald Trump, Executive Producer. "We wanted to see what would happen if we pitted college grads ("book smarts") against high school grads ("street smarts"). The result makes for fascinating television. Who will you root for? You'll also discover that we chose candidates who are more relatable--- along the lines of Sam, Troy and Amy."
Further information on season three twists, tasks, and rewards will be released after the New Year. George Ross and Carolyn Kepcher will return to the boardroom for their third consecutive cycle.
